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This R&D covers the corporate shakeup at McDonald’s. The company’s previous CEO, Don Thompson, stepped down last week amid declining profits for the fast food chain. Some argue that McDonald’s is facing thinner profit margins because of better competition, but also changing attitudes about food. Chief Brand Office Steve Easterbrook is taking over and promising menu changes and allowing customers to build their own burgers with a tap screen menu.
How Chipotle changed the definition of fast food (and left McDonald’s in the dust) http://t.co/B5JAQ6vuus pic.twitter.com/k0QpJCOGR1
— Bloomberg Business (@business) February 3, 2015
Trending: Why McDonald’s is currently doing so badly http://t.co/GYLJEAOVvU pic.twitter.com/nLNU1szQiq
— The Economist (@TheEconomist) February 2, 2015
Will a new CEO be able to turn McDonald’s around? http://t.co/klkhvNZSy0 pic.twitter.com/ySgbDBlkDe
— The Atlantic (@TheAtlantic) January 31, 2015
Now McDonald’s employees don’t just have to do their jobs; they have to put on a show for customers, too http://t.co/LOb8hKZyKU #FightFor15
— The Nation (@thenation) February 3, 2015
McDonald’s famous Big Mac Sauce is finally on sale to customers http://t.co/KbmKdtmNoU pic.twitter.com/Zgz7iKRPBM
— The Telegraph (@Telegraph) February 2, 2015
McDonald’s is everywhere, but it doesn’t stand for anything http://t.co/HxdZkWJWdY pic.twitter.com/hRoK39gO3F
— Bloomberg Business (@business) January 30, 2015
The Golden Arches have a branding problem, experts say, and it’s not something that Ronald McDonald can fix. http://t.co/7e49kvJjaW $MCD
— MarketWatch (@MarketWatch) January 30, 2015
5 problems any McDonald’s CEO will have to deal with http://t.co/gjFTpjXnlJ
— TIME.com (@TIME) January 29, 2015
ICYMI: McDonald’s CEO Thompson is retiring from embattled fast-food chain http://t.co/YLRCPoT3u9 Photo: @AP pic.twitter.com/l8B3rbrkHR
— USA TODAY Money (@USATODAYmoney) January 31, 2015
The legacy of McDonald’s CEO Don Thompson in one awful chart http://t.co/WZVWXfu6Ew pic.twitter.com/9dcLfWOOHb
— Business Insider (@businessinsider) January 31, 2015
Who is @McDonalds‘ new CEO, @SteveEasterbrk? 5 things to know about him: http://t.co/2BJ8Tdb8I1 pic.twitter.com/4xmpHRmDLx
— Wall Street Journal (@WSJ) February 1, 2015
Could you survive on McDonald’s wages? Try our calculator: http://t.co/rmL4dWHDiT #SB49 (Spoiler: Probably not!) pic.twitter.com/NNbaWLMy2V
— Mother Jones (@MotherJones) February 2, 2015